THEIF AND HEIST

While at Baron & Baron, I worked on the team that created a packaging system for @pauerjewelry Codebreaker collection, which ignores fine jewelry conventions: smarter, less precious, more playful, and more sustainable.

The packaging system includes a paper bracelet drawer and sleeve, molded bamboo and bagasse fiber clamshells for the Brix (charms for the bracelet), the stylus (tool used to replace Brix), and a recycled denim bracelet bag — all white, with minimal branding. The hangtag-shaped clamshell holding the Brix pieces can be collected and assembled with a ball chain.

CCO: @fabienbaron
Creative Direction: @BaronandBaron
Packaging Design: @jose_ernesto_ferrufino @ailsailsa @leilushun @zoe.Herring
Art Direction: @thibault.matthew