ROSE INC
While on the packaging team at Baron and Baron, we designed for @RoseInc, a simple architectural makeup collection. The packaging is made from thoughtful materials, no added weights, no unnecessary plastic or glass.
The packaging uses at least 25% post-consumer recycled material and select refillable components. Cartons are made with 30% hemp and rinse-off labels manufactured with a 90% PCR liner.
Images provided by Rose Inc.
While working at Baron and Baron, I have been a part of the team that has brought these limited edition Nars Products to life.
Images provided by Nars Cosmetics.
NARS HOLIDAY 2022
NARS HOLIDAY 2023
NARS ORGASM 2023
NARS LAAGUNA 2023
ZARA X JO MALONE | SILENT FLOWERS
"Imagination is a beautiful gift. Creativity, instinct, and passion unlocking a new destiny," says Jo Malone.
Working with the packing team at Baron and Baron we created a classic, timeless, and feminine fragrance bottle, packaged in a luxurious cylindrical stand-up paper box.
IMAGES PROVIDED BY ZARA
CCO: @fabienbaron
Creative Direction: @BaronandBaron
Packaging Design: @jose_ernesto_ferrufino @ailsailsa @leilushun @zoe.Herring
THEIF AND HEIST
While at Baron & Baron, I worked on the team that created a packaging system for @pauerjewelry Codebreaker collection, which ignores fine jewelry conventions: smarter, less precious, more playful, and more sustainable.
The packaging system includes a paper bracelet drawer and sleeve, molded bamboo and bagasse fiber clamshells for the Brix (charms for the bracelet), the stylus (tool used to replace Brix), and a recycled denim bracelet bag — all white, with minimal branding. The hangtag-shaped clamshell holding the Brix pieces can be collected and assembled with a ball chain.
CCO: @fabienbaron
Creative Direction: @BaronandBaron
Packaging Design: @jose_ernesto_ferrufino @ailsailsa @leilushun @zoe.Herring
Art Direction: @thibault.matthew
CERAMICS | Squiggle
Instagram | Zoe.Herring
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SQUIGGLE
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SQUIGGLE
FORM
Squiggle was a product of 2019. A multipurpose object that explored the plaful neotenic and memphis design elements popular at the time.Measuring 4.25 x 4.25 x 4.25, squiggle has no sharp corners with a graphic extruded snaking design. Some versions included a plant basket or a removed bottom to allow for an electrical outlet.
INSPIRATION
I had recently seen the Ettore Sottsass at the since closed Met Breuer as well as the Neotenic Design Exhibition at IDO. Squiggle imulated these graphic elements, bold playfully colors, and glossy finishes.
PROCESS
First I went though several iterations modeling in Fusion 360. After 3D-printing my final form, I created a 4-part plaster slipcasting mold. Using this method I was able to create a large volume of pieces, with seemingly endless aesthetic iterations. It was important to me that every squiggle was unique. Since I was producing them myslef, I could experiment with an array of finishes and aesthetic I would not have been able to do with sampleing for mass production.
ZOE HERRING | NY,NY | INDUSTRIAL DESIGN, PACKAGING, PHOTOGRAPHY